Cultural Anthropology, Meta Marketing, Performance Art, Exploration

Daniel Wakefield PasleyHost

Kyle von HoetzendorffHost


USA Cycling Professional Road Championships

Knoxville, TN

Project Y

Project Y v1 is a serious study of why humans pursue activities that challenge and push our emotional, physical, psychological, and spiritual limitations. The end result of this project will be a full-length documentary in which we hope to give the viewer a better understanding of why we test these limitations.

June 3, 2017

Project Y: DK 200 Race Day

We’ve arrived at the Dirty Kanza 200. For Project Y this would be the final test: our Subject Athl…

March 17, 2017

Introducing Project Y Subject Athlete #4: Sarah Thomas

Introducing our second Subject-Athlete: Sarah Thomas – The Seeker

March 15, 2017

Introducing Project Y Subject Athlete #3: Hahn Rossman

Introducing our second Subject-Athlete: Hahn Rossman – The Sage

March 9, 2017

Introducing Project Y Subject Athlete #2: Reese Ruland

Introducing our second Subject-Athlete: Reese Ruland – The Natural.

March 7, 2017

Introducing Project Y Subject-Athlete #1: Adrian Bennett

Introducing our first Subject-Athlete: Adrian Bennett – The Youth.
Manual for Speed

2017 Tulsa Tough

Excerpt from MFS Kit Series #15: PSYCLING

PSYCLING is a celebration of cycling’s psychotic relationship with pain and all the many wonderful and necessary places pain takes us physically, mentally, spiritually and metaphysically.


MFS Kit Series 2017

June 21, 2017

Continuing the tradition started with our MFS Artist Residency in 2015, MFS commissioned four artists to obliterate the rules of cycling kit design.


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#Yearhook: Brooklyn 2017

June 1, 2017

The Red Hook Criterium: Brooklyn Yearbook featuring the Class of 2017!