Cultural Anthropology, Meta Marketing, Performance Art, Exploration

Daniel Wakefield PasleyHost

Kyle von HoetzendorffHost

2017 Vuelta a España: Stage 12

September 1, 2017

There’s a certain beauty to rituals, even non-liturgical ones.

Manual for Speed

2017 Vuelta a España

2017 Vuelta a España: Stage 11

I talk to some friends. I get my feet wet, really wet. There are lots of puddles and umbrellas and smiling faces and kids and it is wet.

The Mythical State of Jefferson

Someone once said that all great adventures partially involve a mishap. Or maybe it was me… Just now in that previous sentence… Whatever the case, if this is true, then the tale that follows could possibly be marked as one of the greatest adventures of all time.

10/16/2013

The Mythical State of Jefferson: Day 05

“Mule trials are known to be mellow with easy inclines because as you all know mules have a ha…

10/14/2013

The Mythical State of Jefferson: Day 03

Not a single member of our party had traveled this route; this is not a problem with true and specif…

10/13/2013

The Mythical State of Jefferson: Day 02

When your route is compounded with semi-out-of-date maps and the lack on any actually previous route…

10/12/2013

The Mythical State of Jefferson: Day 01

This route was as direct as possible, and traced on a map looked like freshly plucked body hair, jag…

10/11/2013

The Mythical State of Jefferson: Day 0

We drank whiskey while we packed, we tested our knives, and we tried to figure out where to store al…

10/10/2013

The Mythical State of Jefferson: Pre-Trip

Someone once said that all great adventures partially involve a mishap. Or maybe it was me…

Western Recreation

Western Recreation is the study of the recreational habits and habitats of the American West.

07/04/2014

Western Rec: Venice Beach

There is a good chance I don’t need to tell you anything about Muscle Beach, such is its position …

07/13/2014

Western Rec: Test & Tune

This is Bonneville. It’s here, during the trials of the late summer and early fall on a desolate s…

Excerpt from WHOOSH with Specialized Rocket Espresso

WHOOSH is a speed, WHOOSH is combat, WHOOSH is challenge, interaction, agitation, and elegance.

- MFS
 

The YP Newsletter. Fresh updates direct to your inbox, just a couple of times a month. Endorsed by Poppi Wheeler.

 

MFS Kit Series 2017

June 21, 2017

Continuing the tradition started with our MFS Artist Residency in 2015, MFS commissioned four artists to obliterate the rules of cycling kit design.

PROJECT Y

Project Y v1 is a serious study of why humans pursue activities that challenge and push our emotional, physical, psychological, and spiritual limitations. The end result of this project will be a full-length documentary in which we hope to give the viewer a better understanding of why we test these limitations.

06/03/2017

Project Y: DK 200 Race Day

We’ve arrived at the Dirty Kanza 200. For Project Y this would be the final test: our Subject Athl…

03/27/2017

Project Y: DK200 Team Camp

The Project Y: DK200 team meets for the first time.

03/21/2017

Introducing Project Y Subject Athlete #5: Benedict Wheeler

Introducing our fifth Subject-Athlete: Benedict Wheeler – The Unexpected

03/17/2017

Introducing Project Y Subject Athlete #4: Sarah Thomas

Introducing our second Subject-Athlete: Sarah Thomas – The Seeker

03/15/2017

Introducing Project Y Subject Athlete #3: Hahn Rossman

Introducing our second Subject-Athlete: Hahn Rossman – The Sage

03/09/2017

Introducing Project Y Subject Athlete #2: Reese Ruland

Introducing our second Subject-Athlete: Reese Ruland – The Natural.

03/07/2017

Introducing Project Y Subject-Athlete #1: Adrian Bennett

Introducing our first Subject-Athlete: Adrian Bennett – The Youth.
Manual for Speed

2017 Tour de France

At the Races: Tour de France Fan Edition

When Soigneur Magazine commissioned us to create a profile of four individuals that make the Tour de France the most prestigious and remarkable cycling race ever, we decided to feature four TDF Fans.

2017 Tour de France: Stage 17

I don’t have a Part One to share with you. And I feel so bad about that. I feel a sense of despondency and profound dismay. I’m in a deep AF funk.

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