Cultural Anthropology, Meta Marketing, Performance Art, Exploration

Daniel Wakefield PasleyHost

Kyle von HoetzendorffHost

Manual for Speed

2017 Vuelta a España

2017 Vuelta a España: Stage 11

I talk to some friends. I get my feet wet, really wet. There are lots of puddles and umbrellas and smiling faces and kids and it is wet.

Excerpt from WHOOSH with Specialized Rocket Espresso

WHOOSH is a speed, WHOOSH is combat, WHOOSH is challenge, interaction, agitation, and elegance.


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MFS Kit Series 2017

June 21, 2017

Continuing the tradition started with our MFS Artist Residency in 2015, MFS commissioned four artists to obliterate the rules of cycling kit design.


Project Y v1 is a serious study of why humans pursue activities that challenge and push our emotional, physical, psychological, and spiritual limitations. The end result of this project will be a full-length documentary in which we hope to give the viewer a better understanding of why we test these limitations.


Project Y: DK 200 Race Day

We’ve arrived at the Dirty Kanza 200. For Project Y this would be the final test: our Subject Athl…


Project Y: DK200 Team Camp

The Project Y: DK200 team meets for the first time.


Introducing Project Y Subject Athlete #5: Benedict Wheeler

Introducing our fifth Subject-Athlete: Benedict Wheeler – The Unexpected


Introducing Project Y Subject Athlete #4: Sarah Thomas

Introducing our second Subject-Athlete: Sarah Thomas – The Seeker


Introducing Project Y Subject Athlete #3: Hahn Rossman

Introducing our second Subject-Athlete: Hahn Rossman – The Sage


Introducing Project Y Subject Athlete #2: Reese Ruland

Introducing our second Subject-Athlete: Reese Ruland – The Natural.


Introducing Project Y Subject-Athlete #1: Adrian Bennett

Introducing our first Subject-Athlete: Adrian Bennett – The Youth.
Manual for Speed

2017 Tour de France

At the Races: Tour de France Fan Edition

When Soigneur Magazine commissioned us to create a profile of four individuals that make the Tour de France the most prestigious and remarkable cycling race ever, we decided to feature four TDF Fans.

2017 Tour de France: Stage 17

I don’t have a Part One to share with you. And I feel so bad about that. I feel a sense of despondency and profound dismay. I’m in a deep AF funk.

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