EXECUTING YONDER PROJECTS

Yonder

EXECUTING YONDER PROJECTS

09/20/2017 | Portland, OR

A TECHNICAL MANUAL FOR PERFORMANCE JOURNALISM™.

EXECUTING YONDER PROJECTS

I II III IV V

I Introduction

As you know, Yonder Projects is the CAMMPAE of Cycling & Other. That’s our POV. That’s our Mission Statement. Our world, our purview, our purpose in life. And in 2017—which is basically already over, as such this post is at least five months late, it’s a long story but basically we’re doing our best—that means four key initiatives:

 

  1. American Recreation: RECREATION IS THE PUREST EXPRESSION OF THE HUMAN SPIRIT
  2. Clewis and Lark: reDISCOVERING THE LEWIS AND CLARK TRAIL, AUDITING AN “AMERICAN PRESENCE”
  3. Project Y: A MULTIMEDIA INVESTIGATION INTO TYPE II FUN FROM THE POV OF THE DK200 (AND THE FULL SPECTRUM OF SCIENCE)
  4. Manual for Speed: A CONTEMPORARY STUDY OF SPECTACLE (ROAD RACING)

 

But how do we execute Y-PROJ? Here’s how: we rely on Performance Journalism™, which is the seamless synthesis of exploration, embed-tech and new-media documentation. That all makes sense, right, but what does it look like? And more specifically, what does it look like per project? Great question—that’s why we invented this Technical Manual.

II American Recreation

americanrec_guide_intro

Recreation IS the purest expression of the Human Spirit.

It is the the manifestation of individual desire. It’s a fact like math, dinosaurs, and the sun. Now, we’re not psychologists so we can’t be 100% sure of the factors that drive an individual to her/his chosen form of recreation, but we are confident that, given the chance, we could postulate. But this is not the place for those specifics; our intention with American Recreation is to account for, survey, investigate, uncover, expose, discern, dissect, and comment on the various and wide-ranging types of American Recreation.

 

Interestingly enough, because AR is voyeurism and voyeurism is itself a form of recreation, this project is a effectively a self-fulfilling prophecy or a closed (and therefore infinite) loop. Furthermore, because the YOUR (our readers) consumption—reading, watching, feeling—of our American Recreation product is itself a form of recreation, AR is, if not meta incarnate, a truly unique form of interactive/participatory performance journalism. Please join us on this journey into the heart of our nation’s Collective Consciousness to discover, study and catalog America’s obsessions, interests, drives, loves and pursuits.

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#1 - Mission Workshop Blaik
  • 1. When performing surveillance on Americans in their natural recreational environments, it’s critical that you come prepared for any situation because you never know what the world is going to send your way.
  • 2. Could be rain, could be confetti, could be grease; you have to expect the unexpected. And what better way to do that than with a beanie? That’s a rhetorical question, ‘cause there is no better way.
  • 3. A beanie is basically a little airbag for your head.
  • 4. Plus, it helps regulate temperature—the last thing you want when investigating recreators is a brain temp that’s out of whack. An off-temp brain is going to give you inaccurate information. And we can't have that, not in this outfit.
#2 - Mission Workshop The Interval
  • 1. Wind. It can bend trees, motivate ocean-faring vessels, and power small cities. It can also sap you of energy and will.
  • 2. Thankfully Mission Workshop understands that those who outdoor, those who adventure, those who search for the wide world for recreators will come up against wind and with the Interval they have taken proactive steps to mitigate the deleterious effects of wind.
#3 - Yonder Journal x Yanco Passport Holder
  • 1. Designed by Yonder Projects, built by Yanco this passport travel pouch will get you across any border, GUARANTEED!
  • 2. The only problem? This is only one in the world. So far!
  • 3. Yes it’s made of Cuben fiber: it’s SO light, but it’s also strong. Some say this material can stop a crossbow bolt. We intend to find out.
#4 - Mission Workshop The Sector
  • 1. You might be thinking, "A t-shirt is a t-shirt is a t-shirt." Well, unfortunately if you thought that you thought wrong. Sorry. Because a t-shirt isn't just a t-shirt isn't just a t-shirt. There are differences.
  • 2. For instance the Mission Workshop Sector is an elevated tee. It’s more technical but also more wonderful.
  • 3. You know how sometimes tech makes things worse, like it creates problems that didn't exist before the tech came into being? These T-shirts don't make any new problems, trust me!
  • 4. They do solve old ones, though. The neck hole doesn't stretch out and the merino blend helps mitigate underarm odors; obviously these are two issues that have plagued the t-shirt since its inception and I would argue Mission Workshop has provided a solution.
#5 - Mission Workshop The Division
  • 1. Pants. Technical, and durable pants. Great... but can I wear them out to dinner? Will they out me as an interloper? How will the millions of Americans in the thrall of recreation react? Stay calm. The Divisions have you covered.
  • 2. Stylish but not loud, if you wear these you can blend in or stand out—whatever serves your purpose.
  • 3. And when you get down to brass tacks, this ability to morph and change with the environment is a form of future camo, and future camo is what you need when your project is to document and analyze recreational activities of a nation.
#6 - Mission Workshop The Cadre
  • 1. The American Recreation project will no doubt yield a significant amount of artifacts and samples that will need to be collected and taken home for further study.
  • 2. Additionally, time in the field will frequently require us to carry large supplies of necessary tools and materials on our expeditions.
  • 3. Using the infinite eloquence of the circle to guide their design, Mission Workshop developed the Cadre—and it fills our needs perfectly.
  • 4. The included Arkiv rails allow modular pouch systems, so if we want to put old Monster energy cans, rave bracelets, or moto google tear-offs in a quarantined location, no problem.
  • 5. And the cylindrical design allows for easy ingress/egress, making access to equipment and quick artifact storage a breeze.
#7 - Canon XA-20
  • 1. It shoots in 1080p, is the size of a petit cat, zooms, and records sound. If you were to ask any documentary filmmaker what they need a camera to do, their list is gonna look about the same.
  • 2. The thing is a skeleton key that unlocks the wonders of the world. Magic, simply magic.
#8 - Danner Rivot TFX-8
  • 1. Recreation comes in all forms, which forms require all types of footwear.
  • 2. But when you're out there surveying American Recreation, you never know what you'll have thrown your way. That's where the Danner Rivot TFX-8 comes in.
  • 3. These bad boys have the ability to handle any situation you encounter. Sure, they might be overkill for the State Fair. But what happens when you leave the State Fair and run headfirst into an off-road monster truck mudding convention? Dress for every occasion.

American Recreation – Additional Setup(s)

Snow Peak Poncho featuring front pocket and artisanal features and benefits. Plus, Snow Peak WholeGarment Stretch Knit Pants.
Snow Peak Space Camo Poncho with cargo pockets and technical features and benefits. Plus, Snow Peak WholeGarment Stretch Knit Pants.

III Clewis and Lark

cod_guide_intro

reDISCOVERING THE LEWIS AND CLARK TRAIL, AUDITING AN “AMERICAN PRESENCE”*

Between 1804 and 1806 the Lewis and Clark Expedition (aka the Corps of Discovery) traveled along the Missouri, Snake and Columbia rivers from St Louis, Missouri to what is now Astoria, Oregon. And back. Their purpose was to study the nation’s plants, animals and geography, and to establish an American Presence. To that aim, for two-plus years they explored countless rivers and overland routes, drew detailed maps, cataloged flora and fauna as well as hundreds of major topographical and geological points of interest, and established trade and relations with the local inhabitants along the entire route. Upon their return, they published all of it in one of the most famous examples of journaling known to Humankind. Effectively, they created a stunning portrait of the American West and established, as per Thomas Jefferson’s instructions, an American Presence. But what does that even mean? Like, wtf is an American Presence anyway, and what would a portrait of the American West look like if created today? How would it compare and contrast, what would it say about us? What if Thomas Jefferson came to Yonder Projects in our dreams or spoke to us through a medium and said, “Hey, dudes, please re-boot the Corp of Discovery and retrace the original route, but this time instead of working your way out from the center of the country to the edge, start on the edge and work your way in; now that we’re here, tell us how we are. Use the rivers and their original route as a construct, but reverse it and it remix it in an effort to re-Discover America. Never has a sense of national identity and pride and unity been more relevant and necessary than now.” What if that happened? I’ll tell you what would happen, we’d go, we’d do it. And furthermore: it did happen, we are doing it. He just forgot to cut us a check. So we’re creating a pilot project we can subsequently shop and get funded because that’s how it’s done. That pilot project is called Clewis and Lark. That pilot project will take us into the field and onto the river throughout the second half of the year.

 

*by bike and boat (kinda).

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#9 - 2017 Plans
  • 1. Like any modern expedition (the Moon, Mars, etc.) we need to vet, refine and beta test our proof of concept. A "shake-out."
  • 2. In 2017 we will follow the first 432 miles of Lewis and Clark's route from Astoria, Oregon to Clarkston, Washington/Lewiston, Idaho, where the Columbia meets the Snake River.
  • 3. Along the way we will create an interactive portrait of Lewis and Clark's route through video, interviews, photo essays, maps, audio footnotes, studies, anecdotes, ephemera, etc.
  • 4. This exploratory initiative is scheduled to take place August 18-26th, 2017.
#10 - Mission Workshop The Meridian
  • 1. America, as we all know, can be a dangerous place, and when you plan on tromping around unannounced in hunting country you need to take every precaution not to be mistaken for a varmint. So thanks for the hunter orange, MW.
  • 2. Rain, snow, hail, mud, spit, and vomit can come at you when you least expect it. So having a jacket that’s a suitable barrier against all these attacks is key.
  • 3. Thankfully the Meridian isn't just orange; it's just a face mask and respirator shy of being up to CDC Outbreak spec. And that's good enough for us.
#11 - Mission Workshop The Traverse XC
  • 1. When you're riding or walking around in unknown or little-known areas, you need some leg protection and frankly you need to have some decency.
  • 2. That's where shorts come in. Because the lower half of your legs still need to breathe—tromping and cycling can get hot!
#12 - 2015 Surprise Me! Custom MFS Socks
  • 1. These are great for collecting burs, snagging on thorns, and capturing mud. An essential tool for any botanist.
  • 2. In addition to their scientific properties, they also protect the feet from getting rubbed the wrong way by one’s shoes.
  • 3. And come on, they're tie-dye!
#13 - Specialized Recon
  • 1. You can walk in them and you can ride in them, there are no buckles to break or velcro to get clogged.
  • 2. And the bright colors tell other predators to BACK OFF!
#14 - Sunblaster
  • 1. This is an heirloom head piece that provides 280 degrees of sun protection.
  • 2. Not only does it serve a very functional purpose, but the heirloom aspect can play a critical role when ingratiating one’s self into the fold of an unfamiliar tribe or clique. It’s a conversation piece, an icebreaker.
#15 - Prescription Stussy Sunglasses
  • 1. We plan on taking/driving a jetboat on this trip. And what says “jetboat” more than these sunglasses?
  • 2. I want to believe that they are inspired by the Miami Vice-era drug runners of the Caribbean, skipping atop the rolling swells of the ocean in their sleek cigarette boats. Yeah...
#16 - Patagonia Wetsuit
  • 1. The Columbia river is simply not known for its warmth.
  • 2. In order to account for this lack of heat, we're outfitting ourselves with wetsuits so that when we're ripping up the Columbia we can say, "Spray? What spray? I am 100% comfortable. I am in a wetsuit"
#17 - Mission Workshop Hauser
  • 1. Speed, comfort, capacity, durability, color—this bag has it all.
  • 2. You can drop a water bladder into it, fill it with fish, use it as a pillow, etc. This thing is just SO versatile.
  • 3. Is it the 8th Wonder of the World? The jury is deliberating.
#18 - Heritage Nicaraguan Machete
  • 1. It’s sharp enough for the jungle, but how will it handle the locals of the Pacific NW? Only time will tell.
#19 - Crocs
  • 1. Perhaps the most functional piece of adventure footwear available on the market today.
  • 2. Crocs are self-bailing, they float, they compress, they comfort.
  • 3. Are they disgusting to look at? 100%! But when you're high-performance adventure/anthropologizing, you have to put looks aside and focus on the project.

Clewis and Lark – Additional Setup(s)

Woolrich West America Poncho. Plus, Outlier merino beanie.
Patagonia Wetsuit and Mountain Hardwear Supercharger. Plus, Heritage Nicaraguan Machete.
Specialized Sequoia, featuring Mission Workshop The Meridian rain jacket, Patagonia Duckbill hat, and Specialized Airnet helmet.

IV Project Y

projecty_guide_intro

A MULTIMEDIA INVESTIGATION INTO TYPE 2 FUN FROM THE POV OF THE DK200 (AND THE FULL SPECTRUM OF SCIENCE)

Gravel Racing, more than any other form of cycling, represents the perfect way to test one’s limits—emotionally, psychologically, spiritually, physically, etc-ly.

Why do humans push their physical, mental, spiritual, emotional and metaphysical limitations without cause or need? Why do we love pain and seek (fictional) challenges? What is Type II Fun and why are we seemingly addicted to it? We decided to make a documentary in an effort to answer these questions (or at least begin to). To that aim, we decided to come at the question from two distinct but overlapping POVS:

  1. Experts –  we assembled a team of experts from diverse but relevant fields of study: psychology, physiology, anthropology, mystical Judaism, neuroscience, etc.—and we interviewed them extensively.
  2. Gravel Racing – because no other sport or pursuit typifies or embodies humankind’s possibly perverse relationship to Type II Fun than Gravel Racing (it likely comes down to a multitude of converging factors: the distance, road conditions, environmental factors, the lack of team support, weather, elapsed time, etc, whatever the case nothing sucks (so good) worse than gravel racing) we found, coached, trained, prepared and raced five subject athletes in the 2017 Dirty Kanza 200.
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#20 - 2017 Plans
#21 - Outlier Beanie
  • 1. Coaches around the world will tell you that if you want respect from your athletes, you can't throw shade on them with a brimmed cap. It just isn't done.
  • 2. But that doesn't mean you should go about your business without head protection. That's why sports technicians invented the beanie.
  • 3. It’s a way for coaches to protect their heads from the elements while simultaneously bringing out the best in their athletes. And since we only want the best of the best for our athletes, there was no choice but to go with a beanie by Outlier.
#22 - Metal Whistle
  • 1. This is coaching 101 stuff here.
  • 2. The whistle is to a coach as the six shooter is to a cowboy or Glossier brow cream is to a stylist.
  • 3. It is reasonable to posit that the whistle is a metonym for coach? What else could it be? Lifeguard? Psssh, give me a break.
#23 - Reigning Champ Crew Sweatshirt
  • 1. These pups are made in Canada and, well, they're ideal for sweating into—hence the name.
  • 2. Coaches only sweat in the most extreme of circumstances, but the functionality is there, built-in just in case, and as Project Y coaches, we expect to put that functionality to use.
#24 - Reigning Champ Sweatpants
  • 1. There was a time when only sweatshirts existed. A time where legs and waists were relegated to pleated khakis or dungarees.
  • 2. Thankfully, we humans are a resourceful bunch and so the legend goes that Roger Verber, a junior at Duluth High School, invented the sweatpant in the winter of 1957 while warming the bench during a mid-season game against the Vicroy Vikings.
  • 3. Peeking down at his cold and bony knees, Roger knew that his chances of getting into the game were close to zero. He hadn't played all year and was, for all intents and purposes, the ball boy. "I was just sick of looking at my cold knees while everyone else was warm."
  • 4. So Roger grabbed the closest sweatshirt—that of center Dick Daniels—and slid his legs through the arms. "The arms were the perfect length; you have to remember Dick's a huge guy, he's a center, and here I am, this scrawy kid. His arms were as long as my legs."
  • 5. In fact, his new sweatpants were so comfortable that Roger forgot to take them off after the game ended, and walked about the court congratulating the team on their win when his coach, Bob Hanes (of the soon to be Hanes cotton apparel company) noticed Roger's get up. The rest is history.

Project Y – Additional Setup(s)

Reigning Champ Sideline Jacket and Adidas Y3 sneakers. Plus, all-metal Coach Whistle.

V Manual for Speed

mfs_guide_intro

A CONTEMPORARY STUDY OF SPECTACLE (ROAD RACING)

Cycling is widely considered to be the b-e-s-t best sport ever invented, because it embodies the rawest and purest expression of superhuman physicality known to man, ever. And because of its history: the one-day classics, the grand tours, everything in between. And the costumes, everyone loves the costumes. For millions and trillions of cycling fans around the world that’s enough, there’s no need to look any further or dive any deeper into the sport. But for us, for Manual for Speed, it’s clear that cycling is even grander and more profound and more transformative than all of that. In fact, we’re not even sure cycling is simply a sport. We maintain that it’s the Greatest Spectacle on Earth—and we LOVE spectacles. What’s more, we’re convinced it’s woefully underappreciated because of lycra forums and because it (the institution) hates itself. With all of that in mind, it’s our mission to both save the future of cycling from itself, and to contribute in a meaningful and substantial way to its rise from nerd jock obscurity to exalted prominence and global relevance in both the real world and our collective zeitgeist.

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#25 - Poler Beanie
  • 1. Medicine has known for years that the head is an important part of the body, like maybe second to or even ahead of the heart. Well, I guess really the body is an ecosystem, right? I mean what's the heart without the lungs?
  • 2. Still, the head’s pretty critical; it’s got the brain and four out of the five senses are headquartered.
  • 3. Fortunately Poler does a beanie that keeps the head warm, protects it from minor impacts, and has a nice little look on your head.
#26 - Glasses
  • 1. Sight. It's nice!
#27 - Dehen Letterman's Jacket
  • 1. This is a custom one-off doozie from the fine folks at Dehen.
  • 2. No, like custom custom, basically you can't get one.
  • 3. Guys, you can't get one. Sorry. Stop asking.
#28 - Reigning Champ Sideline Jacket
  • 1. Hey, this thing is pretty nice. It’s like a future dress shirt more than it is a jacket.
  • 2. t doesn't really insulate all that much, but that’s ok, who needs insulation when you're interviewing the hottest cyclists in the Pro Peloton? No one, no one needs insulation.
#29 - Custom T-Shirts
  • 1. These are custom-made jobs and we don't sell them yet, but maybe we'll sell them in the future.
  • 2. For now though, these are the only two in the world.
#30 - Levi's
  • 1. I believe I bought these six years ago and they got lost in my closet, like they fell off the shelf or something. Recently I rediscovered them.
  • 2. So I am wearing them here, and I’m wearing them now (as I write this), and I will probably be wearing them the next time we hang.
#31 - Vans Sk8-Hi
  • 1. Vans has a patented waffle sole which is great for everything from going up stairs to walking across gravel to standing on an escalator.
  • 2. When I am trying to get the right angle for shooting video, I can trust that the waffle soles will not let me down.
  • 3. Also, these are pups are high tops, so like if I stand in an ankle-deep puddle filled with fish, none of them will get in my shoes. How cool is that?

MFS – Additional Setup(s)

Outlier Track Pants and standard cotton t-shirt. Plus, Poler Stuff beanie.
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