WHOOSH: Red Hook Crit Milan

Okay, what do you call it when anyone can show up and do the thing, even if the thing is really hard and mostly only a thing that professionals or virtually-professional amateurs do?

WHOOSH: Red Hook Crit London

Team Specialized Rocket Espresso's campaign is maybe a metaphor or a lesson or catalog of all that can and will happen in a race like this race.

HAVS: WHOOSH Human Athletes, Machines & Design

In order for WHOOSH to be manifest there are certain key elements that must be accounted for, and in this post we hope to cover three of the most fundamental: WHOOSH HUMAN ATHLETES, WHOOSH MACHINES, and WHOOSH DESIGN.


Red Hook Criterium Class of 2016! Remembering the best days of our lives!