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HAVS: WHOOSH Human Athletes, Machines & Design

WHOOSH

HAVS: WHOOSH Human Athletes, Machines & Design

In order for WHOOSH to be manifest there are certain key elements that must be accounted for, and in this post we hope to cover three of the most fundamental: WHOOSH HUMAN ATHLETES, WHOOSH MACHINES, and WHOOSH DESIGN.

HAVS: WHOOSH Human Athletes, Machines & Design

I II III IV

I WHOOSH?

WHOOSH is a speed, WHOOSH is combat, WHOOSH is challenge, interaction, agitation, and elegance. WHOOSH is the advancement of human interactivity through sport. WHOOSH is the future of cycling. WHOOSH is fixed gear criterium racing on the well-used streets of the world’s flagship cities. It’s panache, guts, and glory. The course is a manifestation of the city,  the riders react to the course, and the gear, the bicycles, the color, and the design are a reaction to it all.

 

What’s critically important about the Red Hook Crit series is that it is an entire ecosystem, it’s not simply about the competition. It’s about doing right by the sponsors in the pit area, about going on group rides with local shops, about playing to the crowd, shaking hands and kissing babies, it’s about staying up all night the day before the race and continuing the party well after the race is over. Red Hook Crit is a multi-faceted, multi-dimensional synergistic amalgamation of competition, of speed, and of culture. It’s the most real manifestation of WHOOSH we have here to date experienced, a sneak peek into the future that is so rapidly approaching. It’s a prophecy fulfilled ahead of schedule.

 

In order for WHOOSH to be manifest there are certain key elements that must be accounted for, and in this post we hope to cover three of the most fundamental: WHOOSH HUMAN ATHLETES, WHOOSH MACHINES, and WHOOSH DESIGN.

II The WHOOSH Human Athletes

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Bikes don’t ride themselves, not even bikes from the future, yet. Thankfully the Specialized / Rocket Espresso Red Hook Crit team is basically the Top Gun of crit racing. They’ve got a Maverick, an Iceman, a Jester, and a Merlin.11Who is who? That’s for you to decide. When you think about, it in order to pilot the bikes from the future you need the TOP GUN guys.

To win—to even compete—in these crits is a major undertaking, and if you’re going to pilot a future bike you’ve got to be of sound mind, body, and spirit. We’re talking total harmonic synergy.”- MFS

As it turns out, the riders of Specialized / Rocket Espresso are asphalt animals; brawny of leg, shrewd of mind, and deep of lung. They’re able to meld all these features together, they’re one singular wave of speed. And while their on-the-bike exploits deserve considerable acclaim, the team’s abilities don’t stop with riding. Like any other apex predator, these dudes know how to chill. Think cheetahs lounging on the Serengeti, peregrines playfully dipping on some lonesome thermal, or great white sharks never sleeping… err, okay, maybe not the last one. Brass tacks though, the team is VERY impressive.

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III The WHOOSH Machine

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Fundamental to bicycle racing is the bicycle. And fundamental to fixed gear crit racing is the fixed gear bicycle. So if you’re going to WHOOSH (i.e. get into the future of bicycle racing), you need a bike built for the future but ready to ride now. The Specialized Allez is that bicycle; it’s a fixed gear crit monster. These bikes have all sorts of technological advancements and alchemical sorcery that simply make them go faster than all the other bikes, this is a fact and a fact is indisputable. We could attempt point them out here, but like any other young Maester we are certain to make various inexcusable errors regarding specifics. So just go to Specialized and lap up the magical information that they present. The point is these things are so insanely fast. They’re from the future and they just want to go back. All bikes, when used properly, move us forward into the future. It’s just that these bikes do it faster.

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Addendum: A Brief Typology of Whoosh Machines in Action
Captured at Red Hook Brooklyn, April 2017.

IV The WHOOSH Athletics Program Designer

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A more subtle, but no less critical, component to WHOOSH is the design, look, feel, and vibe of the whole deal. Like we said, WHOOSH is not just substance, it’s style too—okay, we recognize we didn’t specifically say this, but when we said that it’s about “the whole thing,” it was implied. Thankfully Specialized has Dylan Buffington, and Dylan is keenly tuned into the the maelstrom of feels and emotions that make the Red Hook Crits WHOOSH incarnate. Dylan understands “the whole thing.” And he’s managed to channel those emotions into the design and vibe of the Specialized / Rocket Espresso kit, bikes, and overall look. Was he channeling WHOOSH? Was he coerced by the subtle hand of the God of Speed? Yes, yes he was, and as such his designs reflect the energy, turmoil, murmuration, and thrill driving that which is fundamental to WHOOSH. We caught up with Dylan to ask him about him, his process, and the future.

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What’s your name? Age? Hometown? Current Residence?
I grew up in Mill Valley, California and I now live in San Francisco.

 

How would you describe your Job at Specialized?
The wearer of many hats.

 

How did you get chosen to do this project?
I was new at Specialized. Just after I started this came up and I jumped right in, head first. They took a risk by betting on an up-and-comer, but I think I pulled it off.

 

When you started working on your designs, what were you looking at for inspiration?
One thing that stood out was the iconic BMW Art Car series and their melding of art and speed, specifically those by Andy Warhol and Jeff Koons. It’s nuts: Warhol spent like 36 minutes painting his car. He was minding, but not minding too much. It was the way in which Warhol walked the line between thoughtlessness and over-thinking that in so many ways echoes the sensibility of the Red Hook Crit, so I adopted this idea as a guiding principle.

 

Tell us about the design process?

Throughout the design process I became aware that the same seven colors just kept reappearing. I felt strongly about using them all, but I kept getting feedback that it was way too many—especially for production. But I knew it would be right, and sometimes you just have to do it without asking first, and tell everyone they need it after it’s done.

 

So you just went with it, YOLO?

Yeah, I let my intuition guide me and I devised a method by which the graphics would work for production.

 

So wait, these are stickers?
Yep, I did a bunch of sizing, formatting, etc to make them work for all the different frame sizes. They’re water slide decals, which means they’re a MAJOR pain in the ass. Lots of late nights as Specialized, lots of sleeping on the couch.

 

These bikes look AMAZING!
Yeah, thank you! Once I figured out how apply them to the frames, I started to extend the Graphic ID to the whole team ecosystem; this is a huge assortment of accessories and equipment, each of which presents its own set of design challenges. Leather takes color differently than kit, helmets have different usable space than shoes, etc. I also had to juggle the timing on production, on getting samples. It’s different for everything, which makes putting together the whole line a huge hassle. But in the end I think it came out. I was told that it was the “fastest” selling special edition bike Specialized has ever done.

 

You have to be happy about that?
There is definitely a sense that all the hard work and long hours was worthwhile for sure.

Fun Facts with Dylan Buffington

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Like the cut of Dylan's jib? Check this little jammer out.
  1. FAVORITE FOOD: When I worked at a bike shop as a kid I went to this one spot so much that they would have chilli cheese fries and a chocolate shake ready for me every day at 1:30. Nowadays I’m trying to get the ramen spot down the street to be on that same level.
  2. FAVORITE COLOR: Blue.
  3. FAVORITE BAND/SONG: Vincent Gallo – “Was”, Spooky Black – “Idle”, Marcos Valle – “Estrelar”, Dead Moon – “Dead Moon Night”, Newclues – “Jam On It”, Tribe Called Red – “Electric Pow Wow Drum”, Necro Deathmort – “Temple of Juno”, Oneohtrix – “The Pure And The Damned”.
  4. FAVORITE MOVIE/VIDEO GAME: Jurassic Park, Ghost Dog, Coffee and Cigarettes, Powers of 10, Yojimbo.
  5. FAVORITE POWER RANGER: I never really got into that. I think even as a kid I realized they never really had their shit together. My older sister tuned me in to MTV in the early ‘90s. Beavis and Butthead, Ren and Stimpy, Rocko’s Modern Life. I was 5 when I watched GoldenEye in theaters.
  6. PRE-RACE SUPERSTITION: Don’t work on your bike.
  7. IF YOU WEREN’T A CYCLIST, WHAT WOULD YOU BE? I’ve done a little bit of everything, but I think it would still be something dealing with movement or travel. I have never been able to stay in one place, I get distracted too easily.
  8. WHAT DO YOU DO WHEN YOU’RE BORED? I love to soak up information. A lot of visual information from the internet, books, photos. I feel like I have a database in my head and I can recall images I haven’t seen in years, reference compositions or articles. I am mostly interested in the information that sticks. We take in so much, but the things that stick stick for a reason. Always something to take note of.
  9. FAMILY: Mom, Pop, older sister, younger brother, little sister.
  10. GUILTY PLEASURE(S): I love dumb phone games. Free, crappy, cheap, bottom-of-the-barrel, some random kid thought he could make an app games. Games that I can play for three minutes and delete. When the App Store first came out it was all bigger companies with fancy games. Now there’s an endless amount of stupid apps that don’t do anything. But they are there for our pointless consumption. Sifting through these is like pulling a scratcher out of the gutter to see if it won anything.
  11. SIGN: Scorpio.
  12. PRIZED POSSESSION: Probably my Mash Parallax frame. I’ve had it for a while but it’s lived so many lives and been so many places with me. I used to have one of the original Bolt frames but it got sold off with a bunch of my other stuff when I forgot to update my storage unit with my new credit card info. I have a box of old photos of my grandparents, so if the place was burning down I’d probably grab those first.
  13. IF YOU WERE A SUPERHERO, WHAT WOULD YOUR POWER BE? I just want to be able to go back in time like thirty minutes. I feel like that’s the perfect amount of time to do something over without being too much time to see if it worked out.
  14. WHAT’S MOST SURPRISING ABOUT YOU?: I think most people are surprised that I am color blind (not total color blindness, to be clear). I use a lot of color in my work when I can, and even though I can’t see the subtleties in hues it tends to work out.
  15. CELEBRITY CRUSH: Peter Sagan
  16. CELEBRITY ROLE MODEL: Jacques Cousteau, Damon Albarn, Stefan Sagmeister, David Bowie, Ayrton Senna.
  17. BAD HABITS: The deep sea.
  18. BAD HABITS: I have an insane sweet tooth.
  19. FAVORITE QUOTE: “Don’t let the truth interfere with a good story.”
  20. TICKLISH?: I plead the fifth.
  21. WHAT’S YOUR FAVORITE SMOOTHIE!!!??? Something with ginger.
  22. WEIRDEST DREAM: I have these recurring dreams inolving the same set of trails on this one mountain. The mountain and trails don’t actually exist and I don’t have the exact same dream. But every few months I’ll find myself on the mountain and I’ll just walk around for a few hours.
  23. HIDDEN TALENTS: Dude… those are hidden for a reason.
  24. FANMAIL ADDRESS: 15130 Concord Cir, Morgan Hill CA, 95037
WHOOSH: DESIGN
Brooklyn Poster
$25

Speed! Chaos! Thrills! Real Cities! The RHC is an international series of highly specialized races which showcase and demonstrate the purest, rawest and most exciting exhibition of speed cycling has to offer. It’s part NASCAR, part Professional Rodeo, part Fight Club, part Friday Night lights, part modern-day gladiators, and ALL SPEED!

Screenprinted in Portland, OR by Seizure Palace. Designed by Michiel Schuurman.

WHOOSH is made possible by:

 

 

 

Artwork by Michiel Schuurman.

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